About Us

Who we are

The Curated is run by a small international team based in Switzerland. After spending several years working at multinational companies, we have decided to follow our own ideas and create something we truly believe in and something we have not seen yet on the Swiss retail market. It took us over a year to get here. In 2016 April we got the puzzle together and started The Curated.

“…our final concept of offering both B2B market development and B2C marketing…”

The first part was to build our own curated cosmetic shop, the Curated Skin where we showcase our newest brands directly to our end customer. The second step came in 2017 when we started to meet international skin care brands while hunting for new curations. The demand for “getting curated” was so overwhelming that we knew, we tapped into something really exciting. After some rounds of discussion, we have came up with our final concept of offering both B2B market development and B2C marketing to brands we curate.

“… a company culture we call our very own: honest, knowledge-based and customer-oriented.”

This company not only represents our philosophy of conscious consumption and passion for clean cosmetics but it is also built on a company culture we call our very own: honest, knowledge-based and customer-oriented. Our vision is to establish a unique market entry model for cosmetics brands through pragmatic distribution channel development and intensive brand awareness building.

Our Mission

The Curated’s mission is to provide customers with products and services that truly enhance their lives…

Our Philosophy

We are conscious

about environmental and social impact of consumption

We believe

in the power of diversity

We constantly

seek innovation and quality in everything we do

We only offer

products we love and believe in