The Curated

A beautiful skin
requires commitment
not a miracle.

to curate [verb]:
to collect, select and present information or items such as pictures, video, music, etc. for people to use or enjoy, using your professional or expert knowledge

Our methodology

Actively searching high quality and innovative cult products all over the world

Checking the brand philosophy, the team and R&D focus of the companies behind the products

Thoroughly checking the active and potentially harmful ingredients in each product

Reading reviews, asking aestheticians about their opinion, looking at social media resonance

Testing & trying the effectiveness of each product on our own, with different skin types

We document and evaluate each step for every product and only choose in our portfolio those that reach at least 8 out of 10 points overall!


As a result, all the products we offer are
free of:

  • Parabenes
  • Mineral Oils
  • Formaldehydes
  • SLS
  • Ethyl alcohol as main ingredient