About us

Who we are

We are sales and marketing experts with extensive business-to-business experience and beauty industry insights. We help international, upcoming cosmetic brands to enter the Swiss market and find the perfect distribution strategy.

At the same time, we provide Swiss retailers and beauty professionals fresh and innovative cosmetic brands to help differentiate themselves from the ever increasing competition.

More than just a cosmetic distributor

Exclusive brands

All of our brands are exclusive available at us in Switzerland. We select medium-sized, innovative brands with a strong company philosophy, own production & R&D as well as standing out formulation and sales proposition.

Tailored solution

We are not trying to sell our customers just about any brand. We match brands to retailer's, find the best fitting set of products, organize supporting marketing material and train their staff.

Marketing support

We are not simply selling products, we build market and end-customer demand for our brands. Through our own retail channel we are able to create an advantage no other distributor have.

Our brands

Browse the brands we currently represent and work with. Read more about why they are special, and if you think they could be a great addition to your portfolio, let us know!

News & Events

HeyPretty Summer Apéro

Hey Pretty Summer Apéro On the 19th of September evening, together with our long-time partner, Ella Schweiz we have built up our little hand spa

Read More »

New IN: Phenomé

New Brand Alert – Phenomé We are delighted to announce that Phenomé, a unique natural and organic beauty brand from Poland has joined The Curated’s

Read More »